Systems & Processes

Induction Project

For my Induction project I have been asked to research two objects that are meant for two different photographic purposes. I have to decided to use Jonathan Knowles's image for an advertising image and one of Edward Weston's for a still life image. Both are from different eras as well as photographic genres.

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Jonathan Knowles is photographer of our era who has many famous images; such as O2 and Daz washing powder. I think the concept is referring to the big bang theory (the start of creation) as the text says “Lager Evolved” which I think is likening the larger to humans evolving through time. The image is very clear & mimimalistic. The bottle is sharp and bold, this draws your attention to the bottle. The photographer has used a high F number to give a deep depth of field so everything is sharp and in focus. When post processing this image the photographer has changed the back ground.

I decided to use this image by Jonathan Knowles because I believe his work is very creative and diverse. I like the effect he has used making the back ground blue, it gives an ice cold feel to the bottle making the image enticing. The way he has used the rays of light behind the bottle draws your eye to the centre of the image making this the main aspect of the actual advertisement.

Still life

This image I have chosen of a cabbage leaf was taken in 1931 by a famous photographer, Edward Weston. He also took many still images such as rocks and peppers. The image was taken on a 10x8 view camera and are gelatin silver prints. The image is top lit and he has used a high F number to achieve a deep depth of field, this has made the object detailed and made the leaf veins more emphasized. Edward Weston took pictures of objects that looked like parts of the human body or form. This particular image is thought to look like ripples of a ladies skirt.

I chose this image to research because I found it to be different because when I first glanced at the image I didn’t automatically know what it was. It took a moment to realised it was a cabbage leaf. I like that the photographer has his own unique style taking simple still life objects and turning them into more of an interesting object. I also like the way it has been captured because it makes the leaf look quite fluid.

I have compared both images and I found that I prefer Jonathan Knowles image of the Guinness bottle because I feel theres more of a concept behind this than the cabbage leaf. But also they are both relevant to today even though they were both taken at total different periods of time.   

Test Shots

I have taken some test shots of still life photography using fruit. I have chosen still life because I like the way you can take simple everyday objects and show them as something interesting and beautiful.

 I took this image of a necterine and edited it in lightroom. I applied a preset called colour creative and increased the blacks. Doing this it has given the peach a velvety look to it and made it stand out more.

Iso 100, F 5.6, shutter speed 125/sec

Using the same same settings as above I took a picture of a pear. These pears are the same image but the second pear has been post processed in lightroom. I’ve changed the look by slightly cropping the image & applying a preset called antique, I also made the clarity higher altogether this gives it an older look.